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Czy czasy ladowania są naprawdę istotne? by Moritz Ebner

Czy czasy ladowania są naprawdę istotne?

by Moritz Ebner
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Book cover type: Paperback
  • ISBN13: 9786208897284
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 60
  • Original Price: GBP 38.19
  • Language: Polish
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Production & Operations Management

Szybki rozw�j Internetu sprawil, że sprzedaż detaliczna przeniosla się z trybu offline do online, co sprawia, że dla malych i średnich przedsiębiorstw (MŚP) kluczowe znaczenie ma wykorzystanie internetowych kanal�w sprzedaży w celu dotarcia do szerszego grona odbiorc�w i utrzymania konkurencyjności. Biorąc pod uwagę ich ograniczone zasoby finansowe, MŚP muszą dokonywac mądrych inwestycji, aby uniknąc dlugoterminowego ryzyka. W niniejszym artykule zbadano, czy zmniejszenie op�źnień i przyjęcie platności mobilnych w handlu elektronicznym pozytywnie wplywa na lojalnośc klient�w i wsp�lczynniki konwersji. Wykorzystując dane Google Analytics z 10 000 sklep�w internetowych na calym świecie w ciągu roku, ujemna regresja dwumianowa wykazala, że niższe op�źnienia korelują z wyższymi wsp�lczynnikami konwersji, zwlaszcza wśr�d użytkownik�w mobilnych, kt�rzy są bardziej wrażliwi na op�źnienia. Pozytywny wplyw platności mobilnych na wydatki konsument�w zostal potwierdzony tylko w Stanach Zjednoczonych, co sugeruje r�żnice kulturowe lub rynkowe. Badanie stanowi wklad w istniejącą literaturę, zapewniając analizę międzykulturową, podkreślając znaczenie optymalizacji op�źnień w handlu elektronicznym, szczeg�lnie dla użytkownik�w mobilnych, w celu zwiększenia wsp�lczynnik�w konwersji i lojalności klient�w.

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