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D2D Dinosaur To Dynamo: How 20 Established Companies Are Winning in the New Economy by David Stauffer

D2D Dinosaur To Dynamo: How 20 Established Companies Are Winning in the New Economy

by David Stauffer
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Book cover type: Hardcover
  • ISBN13: 9781841121369
  • Binding: Hardcover
  • Subject: Economics
  • Publisher: Wiley
  • Publisher Imprint: Capstone
  • Publication Date:
  • Pages: 240
  • Original Price: GBP 18.99
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): General

Will these companies be long–term winners in the 21st century? Merck–Medco – uses its supposedly burdensome infrastructure to out–perform well financed pure dot–coms in online sales. Eaton Aeroquip – employs new technologies to leverage its long–standing expertise in supply–chain management. Powell′s Books – was an online success before Amazon was online at all, with profitability from the outset. Snap–on Inc. – makes its dealers the main focus of digital initiatives, providing gains to stakeholders throughout the value chain. N–Bar Land and Cattle Company – breaks out of traditional commodity–business ruts with innovative use of the Web. Inditex, SA – combines the speed and empowerment enabled by new technologies to make its products consumer sensations. Enron Corporation – examines new technological capabilities as prospective avenues to reach new markets, offer new products, or invent new services. Rosenbluth International – applies technology every way possible to elevate its people from order processors to customer advocates. iSteelAsia.com Ltd. – transforms the historic role of an intermediary to make itself an indispensable provider of added–value services. DoveBid, Inc. – melds its traditional live auctioning and wonders of the Web to produce gains for buyers, sellers, and the company itself. Cemex, SA – employs technology in cement delivery to overcome the once–intractable obstacles of traffic and weather. Antevia Inc. – enhances and extends its personal services by using the Web to succeed as a unique niche player. Charles Schwab Corporation – enjoys unprecedented success because it dropped all distinctions between online and offline customers. Tesco PLC – is the world′s sole example of what pure dot–coms and established retailers have failed to become: a profitable online grocer. Office Depot – creates a virtuous cycle of mutual benefits among its store, catalog, and Web sales channels. Quality Transmission Service – demonstrates that no business is too small or too rooted to physical location to win gains from Web presence. Bertelsmann AG – shows that a company′s long–standing culture can accommodate digital transformation on the strength of a CEO′s persistence. Ford Motor Company – is using the Internet to revolutionize processes and structures little changed for nearly a century. Eastman Chemical Company – provides evidence that size, location, and line of business are no obstacles to determined digital initiatives. General Electric Company – went from digital noncombatant to new economy superstar in barely a year′s time.

DAVID STAUFFER is a business writer who heads the corporate writing firm Stauffer Bury Inc., Red Lodge, Montana. He is the author of books on AOL and Cisco, dozens of articles in leading business periodicals, and hundreds of annual reports and other corporate communications. To contact David, you can email him at sbi@wtp.net.

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