Da ética empresarial ao empreendedorismo sustentável

Name: Da ética empresarial ao empreendedorismo sustentável
Brand: Edicoes Nosso Conhecimento
SKU: 9786630039245
Price: 10270.0 INR
Availability: InStock

by Jean-Jacques Obrecht

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ISBN13: 9786630039245
Binding: Paperback
Subject: N/A
Publisher: Edicoes Nosso Conhecimento
Publisher Imprint: Edicoes Nosso Conhecimento
Publication Date: May 25, 2026
Pages: 224
Original Price: GBP 81.0
Language: Portuguese
Edition: N/A
Item Weight: 304 grams
BISAC Subject(s): Management

About The Book

□ Para o empreendedor confrontado com o novo paradigma do desenvolvimento sustent�vel, a sua �tica pessoal deve ser a b�ssola que orienta a sua a��o. Diferente daquela institu�da sob a forma de c�digos ou normas, � nesta abordagem personalista que se deve encontrar o sentido a atribuir � educa��o em empreendedorismo sustent�vel: a �tica da sustentabilidade poderia assumir a forma de uma �tica da mudan�a orientada para o outro. □ O contexto da sua a��o, semelhante a um labirinto, requer capacidades pessoais espec�ficas. Os trabalhos sobre empreendedorismo internacional, relativos mais particularmente ao caso das PME, j� o tinham sublinhado. No empreendedorismo sustent�vel, prop�e-se declinar as capacidades empreendedoras exigidas em termos de identidade e conhecimento, bem como de legitimidade e proximidade: ao fundamentar a sustentabilidade da a��o empreendedora � escala local, elas asseguram a sua contribui��o para a sustentabilidade global. □ Esta colet�nea destina-se a professores-investigadores e estudantes de empreendedorismo, bem como a qualquer pessoa para quem o nosso futuro comum apela ao esp�rito de iniciativa de cada um.

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