Das Dj-Prinzip Des Managements: Handlungsorientiertes Wissen Für Führen Und Entscheiden Im Digital Vernetzten Zeitalter
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Die Leser des Buches erleben den digitalen Wandel mit aller Wucht: "Alles muss sich am Kunden ausrichten - wirklich!" Nicht, weil das sch�n klingt, sondern weil Digitalisierung die gr� te Marktmachtverschiebung hin zum Kunden aller Zeiten mit sich bringt. "Digital" erm�glicht wie nie zuvor die N�he zum Markt- fr�here Marktforschung war im Vergleich dazu Kaffeesatzlesen. Es ist wie auf dem Dancefloor: wenn die Musik nicht �berzeugt, wird nicht getanzt. Unternehmen k�nnen heute sofort sehen, was ankommt und was nicht. Mit dieser Information und Empathie kann und muss man die Menge steuern. Als DJ (Unternehmen) nur seine eigene Lieblingsmusik zu spielen, das rockt keine Party!Dieses DJ-Prinzip ist der Leitgedanke f�r das Management im digital vernetzten Zeitalter, dessen Rahmenbedingungen f�r alle Branchen gelten. Der Autor baut dazu passend das gesamte Fundament einer zukunftsf�higen Strategie:
Klemens Skibicki (Jahrgang 1972) promovierte nach seinen Diplom-Abschlüssen in Betriebs- und Volkswirtschaftslehre am Seminar für Wirtschafts- und Sozialgeschichte der Universität zu Köln. Von 2004 bis 2019 lehrte er als Professor für Marketing und Marktforschung an der Cologne Business School mit dem Forschungsschwerpunkt der Digitalen Transformation. Seit 2006 investiert er in Start-ups oder unterstützt diese als Business-Angel. Von 2013 bis 2018 war Skibicki Kernmitglied des Beirates "junge digitale Wirtschaft" im Bundeswirtschaftsministerium. Seit über 10 Jahren begleitet er Mittelständler und Großunternehmen auf Führungsebene durch den Digitalen Strukturwandel. Hier vereinigen sich Forschung und Praxis zum Fundament seines eigenen Change-Management-Ansatzes - dem Profski-Blick.
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