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Das Freemium-Modell: "Gratis" als Verkaufsinstrument by 50minuten

Das Freemium-Modell: "Gratis" als Verkaufsinstrument

by 50minuten
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Book cover type: Paperback
  • ISBN13: 9782808010627
  • Binding: Paperback
  • Subject: N/A
  • Publisher: 50minuten.de
  • Publisher Imprint: 50minuten.de
  • Publication Date:
  • Pages: 58
  • Original Price: USD 14.99
  • Language: German
  • Edition: N/A
  • Item Weight: 64 grams
  • BISAC Subject(s): General

In nur 50 Minuten das Freemium-Modell verstehen Mit der Ausbreitung des Internets entwickelten sich auch neue Vertriebswege und Geschäftsmodelle für die neuen digitalen Produkte und Dienstleistungen. So entstand in den 1980er Jahren das Freemium-Modell. Es kombiniert zwei Preisstrategien, indem von einem Produkt zwei Versionen angeboten werden: Die eine ist gratis (free), die andere ist kostenpflichtig (premium), bietet aber verbesserte und/oder umfassendere Leistungen. Ziel ist, so viele Kunden wie möglich zu gewinnen und schlie lich vom Kauf zu überzeugen. Für die erfolgreiche Anwendung sollten einige Schritte befolgt werden, um so Risiken zu umgehen. Anhand praktischer Beispiele aus der digitalen Welt wird diese Theorie leicht verständlich veranschaulicht. So erhalten Sie einen interessanten und praxisorientierten Überblick über das Wesentliche. Nach 50 Minuten können Sie: - Freemium als Geschäftsmodell anwenden - Risiken erkennen, die das Modell birgt - das Modell mit anderen Methoden der digitalen Vermarktung kombinieren Der Einstieg in ein neues Kapitel Ihrer Unternehmensgeschichte! Über 50MINUTEN.DE BUSINESS - MANAGEMENT UND MARKETING Was bewegt die Wirtschaftswelt? Mit der Serie Business - Management und Marketing der Reihe 50Minuten verstehen Sie schnell die wichtigsten Modelle und Konzepte. Unsere Titel versorgen Sie mit der notwendigen Theorie, prägnanten Definitionen der Schlüsselwörter und interessanten Fallstudien in einem einfachen und leicht verständlichen Format. Sie sind der ideale Ausgangspunkt für Leserinnen und Leser, die ihre Fähigkeiten und Kenntnisse erweitern möchten.

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