Das Geheimnis Des Wahlerfolges: Negative Campaigning in Den USA

Name: Das Geheimnis Des Wahlerfolges: Negative Campaigning in Den USA
Brand: Peter Lang Gmbh, Internationaler Verlag Der W
SKU: 9783631366707
Price: 4551.0 INR
Availability: InStock

by Heike Kaltenthaler

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ISBN13: 9783631366707
Binding: Paperback
Subject: N/A
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der W
Publication Date: October 5, 2000
Pages: 186
Original Price: GBP 44.0
Language: German
Edition: New ed
Item Weight: 250 grams
BISAC Subject(s): History & Theory

About The Book

Recht vage versteht man hierzulande unter Negative Campaigning Schmutzkampagnen und verbale Schlammschlachten, die uns amerikanische Wahlkämpfe misstrauisch, wenn nicht sogar mit Abscheu betrachten lassen. Doch es handelt sich hierbei um eine erfolgreiche Strategie amerikanischer Wahlkampagnen, die auf eine annähernd zweihundertjährige Tradition zurückblickt und sich nach wie vor bei Kandidaten gleich welcher Couleur gro er Beliebtheit erfreut. Da Negative Campaigning einen bemerkenswert gro en Einflu auf den Ausgang von Wahlen nehmen kann, ist es ein für die Konzeption von Wahlkampagnen entscheidendes Thema. In den USA nehmen sich ihm neben Wahlkampfberatern auch Kommunikations- und Medienexperten sowie Politikwissenschaftler an. Diese drei Perspektiven nimmt der Band gleicherma en in den Blick, wenn er versucht, dem deutschen Leser die heimliche Macht und den Erfolg von Negative Campaigning vorzustellen.

About The Author

Die Autorin: Heike Kaltenthaler, geboren 1975, studierte Politische Wissenschaften und Germanistik in Mannheim und Gainesville/USA. Sie ist als PR-Beraterin tätig und lebt in Wiesbaden.

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