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Das Handbuch des Studentenunternehmers by Francis Osei

Das Handbuch des Studentenunternehmers

by Francis Osei , Addai Asamoah Peter
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Book cover type: Paperback
  • ISBN13: 9786207947157
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 144
  • Original Price: GBP 52.0
  • Language: German
  • Edition: N/A
  • Item Weight: 223 grams
  • BISAC Subject(s): Production & Operations Management

Dieses Buch ist ein umfassender Leitfaden für Studierende, die ihre akademischen Pflichten mit der aufregenden Welt des Unternehmertums in Einklang bringen wollen. Es skizziert die Vorteile und Herausforderungen studentischer Unternehmen und gibt praktische Ratschläge für die Entwicklung einer unternehmerischen Denkweise, das Erkennen von Geschäftsmöglichkeiten und den Aufbau eines Start-ups noch während der Schulzeit. Das Buch bietet auch Einblicke in das Erkennen von Marktlücken, die Nutzung persönlicher Interessen und die Durchführung gründlicher Marktforschung. Rechtliche und finanzielle Überlegungen werden ebenfalls angesprochen und bieten den Schülern eine solide Grundlage für das Verständnis von Unternehmensregistrierung, geistigen Eigentumsrechten und Finanzmanagement. Das Buch betont, wie wichtig es ist, eine überzeugende Markengeschichte zu entwickeln und kosteneffiziente Marketingstrategien wie soziale Medien und Guerilla-Marketing zu nutzen, um ihr Unternehmen zu bewerben. Das Buch behandelt auch die Frage, wie man ein Unternehmen nach dem Studium skalieren kann, wie man vom Studenten zum Vollzeitunternehmer wird und wie man sich um Investitionen bemüht. Das Buch ist angereichert mit Fallstudien und Erfolgsgeschichten, die Inspiration und praktische Lektionen von denjenigen bieten, die den Weg des studentischen Unternehmers erfolgreich beschritten haben.

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