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Das Seo-Cockpit: 8 Phasen Einer Erfolgreichen Seo-Strategie Für Bessere Google-Positionen by Bastian Sens

Das Seo-Cockpit: 8 Phasen Einer Erfolgreichen Seo-Strategie Für Bessere Google-Positionen

by Bastian Sens
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Book cover type: Paperback
  • ISBN13: 9783658294939
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 148
  • Original Price: EUR 18.68
  • Language: German
  • Edition: 2., Uberarb. U.
  • Item Weight: 200 grams
  • BISAC Subject(s): E-Commerce / Online Trading

In diesem Buch werden die wesentlichen Erfolgsfaktoren der Suchmaschinenoptimierung erläutert und neben aktuellen Trends auch Handlungsanleitungen zur professionellen Einführung von SEO geliefert. Gespickt mit Beispielen aus der Agenturpraxis zeigt der Autor die acht essenziellen Phasen der Suchmaschinenoptimierung: Positionierung, Zielgruppenbestimmung, Zielsetzung, Kanalauswahl, Contenterstellung und EAT-Aufbau, Conversion- und Usability-Optimierung, technische Optimierung und Controlling. Falls Sie einen Website-Relaunch planen oder für Ihre bestehende Website in Google eine Top-Position erreichen möchten, ist dieses Buch die richtige Grundlage. Es richtet sich an Geschäftsführer von kleinen und mittelständischen Unternehmen sowie Start-ups und an Marketing-Manager sowie Marketingleiter.

Bastian Sens ist Geschäftsführer der Sensational Marketing GmbH in Leverkusen. Die Agentur für Suchmaschinenoptimierung und Online-Strategien ist eine der renommiertesten Agenturen ihrer Branche in Deutschland. Als Berater führt Bastian Sens mittelständische Unternehmen zu erfolgreichen Online-Marketing-Konzepten.

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