Das Zielsystem Der Unternehmung: Grundlagen Betriebswirtschaftlicher Entscheidungen

Name: Das Zielsystem Der Unternehmung: Grundlagen Betriebswirtschaftlicher Entscheidungen
Brand: Gabler Verlag
SKU: 9783322981110
Price: 3776.0 INR
Availability: InStock

by Edmund Heinen

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ISBN13: 9783322981110
Binding: Paperback
Subject: N/A
Publisher: Gabler Verlag
Publisher Imprint: Gabler Verlag
Publication Date: January 1, 1966
Pages: 265
Original Price: EUR 51.39
Language: German
Edition: Softcover Repri
Item Weight: 454 grams
BISAC Subject(s): Economics / General

About The Book

"Das Zielsystem der Unternehmung - Grundlagen betriebswirtschaftlicher Entscheidungen" stellt eine Fortentwicklung des Beitrages "Die Zielfunk- tion der Unternehmung" in "Zur Theorie der Unternehmung, Festschrift zum 65. Geburtstag von Erich Gutenberg," dar. Einige Überlegungen, die seinerzeit infolge des begrenzt zur Verfügung stehenden Raumes keine Be- rücksichtigung finden konnten, sowie neue Erkenntnisse zur unternehme- rischen Zielbildungslehre bewogen mich, diesen Problemkreis erneut auf- zugrellen und um grundsätzliche Darlegungen zu vertiefen. In der Neubear- beitung und Erweiterung wurden auch die Diskussionen ausgewertet, die die "Zielfunktion . . . " ausgelöst hat, ebenso die seitdem zu dieser Fragestellung erschienene neue Literatur, insbesondere angelsächsische Veröffentlichun- gen. Die Breite der Untersuchung gebot eine Änderung des Titels in "Das Zielsystem der Unternehmung - Grundlagen betriebswirtschaftlicher Ent- scheidungen". Die Benennung "Zielsystem . . . " scheint mir für die Charak- terisierung der mehr oder weniger gut quantifizierbaren Ziele und ihrer Interdependenzen zutreffender zu sein als die engere mathematische Namensgebung "Zielfunktion". Wertvolle Anregungen erfuhr die Analyse durch einen empirischen Test. Persönliche Gespräche, die ich mit Unternehmern über ihre Ziele führen konnte, sowie Befragungen, die meine Assistenten, die Herren Dipl. -Kfm. Dr. H. Meffert, Dipl. -Kfm. Dr. W. Kirsch, Dipl. -Kfm. Dr. P. Vischer und Dipl. - Kfm. K. Fä ler, nach einem systematischen Fragenkreis zu Unternehmerischen Zielen in fünfundzwanzig Unternehmungen durchgeführt haben, und nicht zuletzt eine schrütliche Umfrage mittels Fragebogen lieferten das Material. Zahlreiche Ergebnisse der Befragung wurden nicht in das Buch aufgenom- men. Sie bleiben einer gesonderten Publikation vorbehalten. Den Unter- nehmungen sei für ihre Auskünfte mein besonderer Dank ausgesprochen.

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