Data Analytics in Marketing, Entrepreneurship, and Innovation

Name: Data Analytics in Marketing, Entrepreneurship, and Innovation
Brand: Taylor & Francis
SKU: 9780367697648
Price: 4666.0 INR
Availability: InStock

by Mounir Kehal

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ISBN13: 9780367697648
Binding: Paperback
Subject: N/A
Publisher: Taylor & Francis
Publisher Imprint: Auerbach Publications
Publication Date: September 25, 2023
Pages: 182
Original Price: GBP 54.99
Language: English
Edition: N/A
Item Weight: 290 grams
BISAC Subject(s): Data Science / Data Analytics, Management Science, and Information Technology

About The Book

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at:

Business analytics
Applying predictive analytics
Using discrete choice analysis for decision-making
Marketing and customer analytics
Developing new products
Technopreneurship
Disruptive versus incremental innovation

The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

About The Author

Mounir Kehal teaches and researches business analytics at the Higher Colleges of Technology, Dubai. Prior to which he was associate professor of management information systens and dean at the College of Business Administration, American University in the Emirates, Dubai.
Shahira El Alfy, DBA, PHD Ed, FHEA, ECBA is an Assistant Professor at the Higher Colleges of Technology, Dubai.

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