Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy

Name: Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy
Brand: Kogan Page
SKU: 9781398606050
Price: 3282.0 INR
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by Simon Asplen-Taylor

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ISBN13: 9781398606050
Binding: Paperback
Subject: N/A
Publisher: Kogan Page
Publisher Imprint: Kogan Page
Publication Date: June 28, 2022
Pages: 328
Original Price: GBP 29.99
Language: English
Edition: N/A
Item Weight: 506 grams
BISAC Subject(s): Strategic Planning, Data Science / Data Analytics, and Decision-Making & Problem Solving

About The Book

For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience.

Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity. It takes the reader from getting started on the data journey with some quick wins, to how data can help your business become a leading innovator which systematically outperforms competitors.

Data and Analytics Strategy for Business outlines how to build consistent, high-quality sources of data which will create business value and explores how automation, AI and machine learning can improve performance and decision making. Filled with real-world examples and case studies, this book is a stage-by-stage guide to designing and implementing a results-driven data strategy.

About The Author

Asplen-Taylor, Simon: - Simon Asplen-Taylor is an experienced and successful data and analytics leader based in London, UK, having served as Chief Data Officer for multiple FTSE firms and led some of the largest data led transformations in Europe. He specialises in transforming business through the use of data, analytics and artificial intelligence and is currently leading the data transformation at Lloyd's of London. He was included in the dataIQ 100 Most Influential People in Data in both 2020 and 2021.

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