Data Mining and Predictive Analytics for Business Decisions: A Case Study Approach

Name: Data Mining and Predictive Analytics for Business Decisions: A Case Study Approach
Brand: Mercury Learning and Information
SKU: 9781683926757
Price: 3852.0 INR
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by Andres Fortino

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ISBN13: 9781683926757
Binding: Paperback
Subject: N/A
Publisher: Mercury Learning and Information
Publisher Imprint: Mercury Learning and Information
Publication Date: February 18, 2023
Pages: 272
Original Price: USD 54.95
Language: English
Edition: N/A
Item Weight: 567 grams
BISAC Subject(s): Data Science / Data Analytics, Decision-Making & Problem Solving, and Management

About The Book

With many recent advances in data science, we have many more tools and techniques available for data analysts to extract information from data sets. This book will assist data analysts to move up from simple tools such as Excel for descriptive analytics to answer more sophisticated questions using machine learning. Most of the exercises use R and Python, but rather than focus on coding algorithms, the book employs interactive interfaces to these tools to perform the analysis. Using the CRISP-DM data mining standard, the early chapters cover conducting the preparatory steps in data mining: translating business information needs into framed analytical questions and data preparation. The Jamovi and the JASP interfaces are used with R and the Orange3 data mining interface with Python. Where appropriate, Voyant and other open-source programs are used for text analytics. The techniques covered in this book range from basic descriptive statistics, such as summarization and tabulation, to more sophisticated predictive techniques, such as linear and logistic regression, clustering, classification, and text analytics. Includes companion files with case study files, solution spreadsheets, data sets and charts, etc. from the book.

Features:

Covers basic descriptive statistics, such as summarization and tabulation, to more sophisticated predictive techniques, such as linear and logistic regression, clustering, classification, and text analytics
Uses R, Python, Jamovi and JASP interfaces, and the Orange3 data mining interface
Includes companion files with the case study files from the book, solution spreadsheets, data sets, etc.

About The Author

Fortino, Andres: - Andres Fortino, PhD holds an appointment as a Clinical Associate Professor of Management and Systems at the NYU School of Professional Studies, where he teaches business analytics, data mining, and data visualization. He also leads his own consulting company, Fortino Global Education. Dr. Fortino has published ten books and over 40 academic papers and has made over 100 technical presentations. He received IBM's First Invention Level Award for his work in semiconductor research. He holds three US patents and ten invention disclosures. He is a Senior Member of the IEEE, and a member of the Academy of Management, INFORMS and the Decision Science Institute.

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