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Data Mining: Verwendung in kommerziellen Anwendungen by Vinodani Katiyar, Ina Kapoor

Data Mining: Verwendung in kommerziellen Anwendungen

by Vinodani Katiyar , Ina Kapoor
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Book cover type: Paperback
  • ISBN13: 9786209697647
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 328
  • Original Price: GBP 84.3
  • Language: German
  • Edition: N/A
  • Item Weight: 440 grams
  • BISAC Subject(s): General

Obwohl neuronale Netze in einer Vielzahl von Lern- und kommerziellen Anwendungen eingesetzt werden, wird diese Methode f�r Data-Mining-Aufgaben nicht h�ufig verwendet. Unternehmen sammeln seit Jahrzehnten Daten, haben riesige Datenlager aufgebaut und Data-Mining-Techniken eingesetzt, um den Wert der Daten zu extrahieren, aber nur wenige Praktiker haben neuronale Netze im Data Mining eingesetzt, obwohl sich diese Methode in vielen Situationen als erfolgreich erwiesen hat. Die wichtigsten akademischen Beitr�ge dieser Studie lassen sich wie folgt zusammenfassen: (1) Implementierung neuronaler Netze in die Analyse von Marketingvariablen; (2) Sensitivit�tsanalyse und Variablenreduktion durch Gewichtsanalyse; und (3) Aufzeigen, wie durch die Einbeziehung von Unbekannten bessere Ergebnisse aus neuronalen Netzen erzielt werden k�nnen. Data Mining ist derzeit einer der boomenden Anwendungsbereiche und ein Gebiet, auf dem Betriebsforscher Projekte mit der Industrie finden k�nnen. Die Forschung im Bereich der neuronalen Netze wird derzeit von der Industrie vorangetrieben, da immer mehr gesch�ftliche Probleme angegangen werden und neue Forschungsherausforderungen entstehen.

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