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Data Mirage: Why Companies Fail to Actually Use Their Data by Ruben Ugarte

Data Mirage: Why Companies Fail to Actually Use Their Data

by Ruben Ugarte
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Book cover type: Hardcover
  • ISBN13: 9781637423820
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Expert Press
  • Publisher Imprint: Business Expert Press
  • Publication Date:
  • Pages: 166
  • Original Price: USD 31.99
  • Language: English
  • Edition: N/A
  • Item Weight: 395 grams
  • BISAC Subject(s): Decision-Making & Problem Solving, Information Management, and Statistics

The Data Mirage: Why Companies Fail to Actually Use Their Data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions.The importance of data doesn't need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets.

However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers "have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations."

This reflects the real world that I have experienced. In this book, I will help readers formulate an analytics strategy that works in the real world, show them how to think about KPIs and help them tackle the problems they are bound to come across as they try to use data to make better decisions.

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