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Data Warehousing in Action by Sean Kelly

Data Warehousing in Action

by Sean Kelly
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Book cover type: Paperback
  • ISBN13: 9780471966401
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 334
  • Original Price: GBP 82.0
  • Language: English
  • Edition: N/A
  • Item Weight: 726 grams
  • BISAC Subject(s): Software Development & Engineering / Systems Analysis & Design and Database Administration & Management

Construct and implement a data warehousing plan.

In their efforts to collect information that will give them an edge, many companies have amassed vast amounts of data. Often this data becomes unwieldy and difficult to translate into anything useful. Data warehousing, storing all of this data in a system that allows for rapid retrieval of customized information, is the solution. This book, written by a data warehousing authority, is a step-by-step guide to creating and managing a data warehouse from start to finish, reviewing marketing, technology, and design issues.

Seán Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Seán is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions.

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