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Daytime Television Programming by Marilyn J. Matelski

Daytime Television Programming

by Marilyn J. Matelski
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Book cover type: Hardcover
  • ISBN13: 9781032621883
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 90
  • Original Price: GBP 103.99
  • Language: English
  • Edition: N/A
  • Item Weight: 313 grams
  • BISAC Subject(s): Radio / General and Television / General

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.

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