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De CRM: Beheer van klantenrelaties by Antoine Delers

De CRM: Beheer van klantenrelaties

by Antoine Delers
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Book cover type: Paperback
  • ISBN13: 9782808605748
  • Binding: Paperback
  • Subject: N/A
  • Publisher: 50minutes.com (Nl)
  • Publisher Imprint: 50minutes.com (Nl)
  • Publication Date:
  • Pages: 40
  • Original Price: USD 14.99
  • Language: Dutch
  • Edition: N/A
  • Item Weight: 50 grams
  • BISAC Subject(s): Management

Begrijp de essentie van customer relationship management (CRM) in slechts 50 minuten met dit praktische en beknopte boek. Bedrijven kunnen een CRM-strategie toepassen om een beter inzicht te krijgen in hun klantenbestand via datamining en segmentering, waardoor ze op hun beurt nieuwe klanten kunnen aantrekken en de klantentrouw kunnen vergroten. In een steeds competitievere zakenwereld zou het gebruik van CRM voor het ontwikkelen van effectieve benaderingen van communicatie en reclame een vitaal onderdeel moeten zijn van de strategie van elk bedrijf. Dit boek biedt u een handige inleiding tot de toepassingen van customer relationship management bij klantenwerving, de ontwikkeling van marketingstrategie en de optimalisering van klantenservice. Het bevat ook praktijkgevallen, een bespreking van de tekortkomingen van het instrument, waaronder de mogelijke kosten, en een inleiding tot verwante modellen, zoals sociale CRM, leveranciersrelatiebeheer en werknemersrelatiebeheer.

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