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De la mercadotecnia tradicional a la digital by Aline Arellano Vázquez

De la mercadotecnia tradicional a la digital

by Aline Arellano Vázquez , Jose Gerardo Ramos González
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Book cover type: Paperback
  • ISBN13: 9786200037725
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editorial Academica Espanola
  • Publisher Imprint: Editorial Academica Espanola
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 38.19
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): Production & Operations Management

Esta investigaci�n es la aplicaci�n de los conocimientos, estad�sticas, conceptos y aportaciones y evoluci�n que ha tenido la Mercadotecnia en l�nea en los �ltimos a�os, es com�n escuchar a las personas decir -lo voy a vender un art�culo en redes sociales-, sin tener un conocimiento sobre afluencia y horarios de las mismas, preferencia de navegaci�n, plataformas de preferencia, segmentaci�n de mercados online, ya que no es lo mismo la segmentaci�n digital que la tradicional, ya que barreras f�sicas tiende a desaparecer, as� como el servicio tradicional por horarios tambi�n, haciendo m�s personal el producto ofertado y al mismo tiempo un servicio impersonal en l�nea. Esta investigaci�n fue la oportunidad de concretar una propuesta de un tema en creciente desarrollo y aplicaci�n emp�rica de una manera m�s formal y disciplinariaDescribe qu� tan aplicable es la propuesta descrita en el texto en el �rea de conocimiento: Es posible realizar una actualizaci�n de la segmentaci�n de mercados por servicios en l�nea, de acuerdo a las tendencias de publicidad, costos de env�o, tiempos de entrega y caracter�sticas espec�ficas de los consumidores por internet, son de naturaleza din�mica.

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