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Initiated by the collaborative effort by the School of Business both at Colorado State University and University of Texas at Austin, this book is a compact resource for business ethics and corporate responsibilities.
The text contains new insights for leaders in business and education organizations. Its purpose is to serve as a catalyst to stimulate thinking and research on ethical leadership and business ethics initiatives. The thirteen chapters in the volume develop different perspectives for creating ethical leadership and establishing organizational ethics initiatives. Most of the chapters pose issues and questions related to ethical decision making at individual, organizational, regulatory and societal levels.
It is refreshing to know that there is finally a book on the market that will enable business school professors to integrate multiple dimensions of ethics into their course content to achieve this goal.
- Dr. WILLIE E. HOPKINS
Dean School of Business & Technology, University of Maryland-Eastern Shore
The ideas presented in this book reflect the critical challenges facing our society. Although my experiences at Enron provided me with a deep understanding of the personal conflicts that occur the depth of the analysis and framework in Business Ethics provide me with a deeper understanding that - unfortunately - Enron is not unique but rather a symptom of a greater problem. All business leaders will benefit immensely from reading this book.
- LYNN BREWER
Author, Confessions of an Enron Executive
This book should provide business and educational organizations with new ideas with which to develop and implement ethics leadership initiatives. It can be used as a reference book for students and professionals of management studies.
O.C. FERRELL is chair of the Department at Marketing and co-director of the Center for Business Ethics and Social Issues at Colorado State University. He is currently serving as the marketing ethics and values section editor for the Journal of Macromarketing.|ROBERT A. PETERSON is Associate Dean for research and holds the John T. Stuart III Centennial Chair in Business Administration in the McCombs School of Business. He is former editor of the Journal at Marketing Research and Research and Journal of the Academy of Marketing Science. He has authored more than 150 articles and books.
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