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Decisions That Shape Supply Chains by Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson

Decisions That Shape Supply Chains

by Nicole J. Olynk Widmar , Michael L. Smith , Erin Robinson
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Book cover type: Paperback
  • ISBN13: 9781626712300
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Purdue University Press
  • Publisher Imprint: Purdue University Press
  • Publication Date:
  • Pages: 84
  • Original Price: USD 24.99
  • Language: English
  • Edition: N/A
  • Item Weight: 109 grams
  • BISAC Subject(s): Consumer Behavior

What drives consumer decisions, and how do those decisions ripple through our food and agricultural systems? In Decisions That Shape Supply Chains, readers are invited to look beyond conventional models of behavior and explore the complex, sometimes counterintuitive factors influencing real-world consumer choices. Drawing on behavioral science and applied research, this volume examines how decisions made in grocery aisles, drive-through lines, and online shopping carts ultimately inform what gets planted, processed, packaged, and promoted across the food-supply chain. From attitudes toward GMO foods to parenting as a form of consumerism and emotional decision-making under stress to the environmental tradeoffs consumers weigh (or ignore), the topics covered in this book challenge assumptions and reframe the conversation about who holds influence in the marketplace. For agribusiness professionals, researchers, and policymakers, these insights offer better ways to connect with the people at the end of every supply chain: the consumers themselves.

Olynk Widmar, Nicole J.: - Nicole J. Olynk Widmar is an agricultural economist specializing in farm businesses and consumer decision-making under uncertainty. She serves as a professor and the head of the Department of Agricultural Economics at Purdue University.

Robinson, Erin: - Erin Robinson is a communications and marketing professional with experience in agricultural business and academic research environments. As marketing manager for Purdue University's Center for Food and Agricultural Business, she develops marketing strategies, creates content and outreach initiatives, drives brand awareness, and evaluates marketing effectiveness.

Smith, Michael L.: - Michael L. Smith is a research scientist specializing in the human dimensions of resource use, applying cross-disciplinary methods in agricultural economics and the social sciences. He works in Purdue University's Department of Agricultural Economics.

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