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Decoding Luxe

by Mahul Brahma
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₹1,616.00
Original price ₹1,616.00
Original price ₹1,616.00
₹1,616.00
Current price ₹1,616.00

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Book cover type: Paperback
  • ISBN13: 9789382665984
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Srishti Publishers
  • Publisher Imprint: Srishti Publishers
  • Publication Date:
  • Pages: 146
  • Original Price: USD 14.99
  • Language: English
  • Edition: N/A
  • Item Weight: 150 grams
  • BISAC Subject(s): Consumer Behavior

Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands - owner, custodian, retailer, connoisseur as well as student - helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.

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