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Decoding Women's Magazines: From Mademoiselle to Ms.

by Ellen McCracken
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Current price ₹4,040.00
Original price ₹6,214.00
Original price ₹6,214.00
Original price ₹6,214.00
(-35%)
₹4,040.00
Current price ₹4,040.00

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Book cover type: Paperback
  • ISBN13: 9780333535905
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: MacMillan
  • Publication Date:
  • Pages: 341
  • Original Price: EUR 54.99
  • Language: English
  • Edition: 1993
  • Item Weight: 450 grams
  • BISAC Subject(s): General, Publishers & Publishing Industry, and Gender Studies

A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

Ellen McCracken is a Professor in the Department of Spanish and Portuguese and Program in Comparative Literature at the University of California, Santa Barbara, USA.

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