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Decolonising Approaches to Users and Audiences in the Global South: Context, Theory and Method by Tarik Sabry, Winston Mano, Andrea Medrado

Decolonising Approaches to Users and Audiences in the Global South: Context, Theory and Method

by Tarik Sabry , Winston Mano , Andrea Medrado
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Book cover type: Paperback
  • ISBN13: 9781032590363
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 334
  • Original Price: GBP 41.99
  • Language: English
  • Edition: 1
  • Item Weight: 499 grams
  • BISAC Subject(s): Media Studies

This edited collection offers an unprecedented focus on decolonizing audience and user studies in the Global South, challenging essentialist discourses of media imperialism and technological determinism. This essential resource serves as a practical guide for decolonial approaches in media and communication studies.

Tarik Sabry is Full Professor of Media and Cultural Studies at the University of Westminster where he is a member of the Communication and Media Research Institute. He is co-founder and co-editor of the Middle East Journal of Culture and Communication. He is an author of Cultural Encounters in the Arab World: On Media, the Modern and the Everyday (2010) and a co-author of Children and Screen Media in Changing Arab Contexts: An Ethnographic Perspective (2019). Sabry has also edited three books in the area of Arab Cultural Studies.

Winston Mano is Full Professor and a member of the University of Westminster's top-rated Communication and Media Research Institute (CAMRI). He is Course Director for the MA in Media and Development and Founder/Editor-in-Chief of the Journal of African Media Studies. He is Director of the Africa Media Centre and was Co-Director of the Chevening Africa Media Freedom Fellowship programme (2020-2023).

Andrea Medrado is a Senior Lecturer in Global Communications and Co-Director of Research for the Department of Communications, Drama and Film of the University of Exeter in the United Kingdom. Her book Media Activism, Artivism and the Fight Against Marginalisation in the Global South, co-authored with Isabella Rega, was published by Routledge in 2023. She has also published widely in academic journals, such as Big Data & Society, Information Communication & Society, and Tapuya: Latin American Science Technology & Society.

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