Deconstruction: Eine strategietheoretische Analyse
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Inhaltsangabe: Einleitung: Im Laufe des vergangenen Jahrhunderts lässt sich bei Unternehmen hinsichtlich des praktizierten vertikalen Integrationsgrades ein fundamentaler Paradigmenwechsel feststellen. Für den Beginn des 20. Jahrhunderts berichtet der Wirtschaftshistoriker CHANDLER von einer gro en Zahl von Unternehmen aus den unterschiedlichsten Branchen, welche einen möglichst hohen vertikalen Integrationsgrad anstreben. Scheinbar diametral hat sich diese Beurteilung der optimalen Leistungstiefe zum Ausgang des 20. Jahrhunderts umgekehrt. Strategische Allianzen, virtuelle Unternehmen, (strategisches) Outsourcing oder die vielbeschworene Konzentration auf die Kernkompetenzen des Unternehmens sind nur einige der Schlagworte, die heute in diesem Zusammenhang propagiert werden. Seit einiger Zeit bestimmt offensichtlich die Desintegration und der Fremdbezug von Leistungserstellungsaktivitäten das unternehmerische Handeln. Die vorliegende Arbeit versucht dieses empirische Phänomen durch verschiedene ökonomische Theorieansätze zu erklären und gibt einen Ausblick auf die mögliche zukünftige Entwicklung. Inhaltsverzeichnis: Inhaltsverzeichnis: ABBILDUNGSVERZEICHNISV ABKÜRZUNGSVERZEICHNISVI 1.EINLEITUNG1 1.1Problemstellung1 1.2Zielsetzung2 1.3Vorgehensweise3 2.POSITIONIERUNG AUF DER WERTSCHÖPFUNGSKETTE ALS STRATEGISCHES ENTSCHEIDUNGSPROBLEM DER UNTERNEHMUNG3 2.1Zum Begriff der Leistungstiefe3 2.2Die Optimierung der Leistungstiefe und Optionen zur Konfiguration der Wertschöpfung5 3.DER DECONSTRUCTION-ANSATZ DER BOSTON CONSULTING GROUP ALS BASISKONZEPT DER UNTERSUCHUNG7 3.1Die These der Dekonstruktion von Wertschöpfungsketten7 3.2Veränderungen der Wettbewerbsbedingungen und weitere Konsequenzen8 3.3Implikationen für die strategische Unternehmensführung9 4.EMPIRISCHE ENTWICKLUNGSMUSTER DES VERTIKALEN INTEGRATIONSGRADES IM ZEITABLAUF10 4.1Die Tendenz zur Internalisierung von Wertschöpfungsstufen seit dem Ende des 19. Jahrhunderts11 4.2Die zunehmende Tendenz z
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