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Demand And Supply View Explains Amazon Online Shopping: Consumer Behavior by John Lok

Demand And Supply View Explains Amazon Online Shopping: Consumer Behavior

by John Lok
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Book cover type: Paperback
  • ISBN13: 9798888499634
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Notion Press
  • Publisher Imprint: Notion Press
  • Publication Date:
  • Pages: 222
  • Original Price: GBP 23.99
  • Language: English
  • Edition: N/A
  • Item Weight: 404 grams
  • BISAC Subject(s): Commercial Policy

Lok delves into the methods e-marketers can employ to succeed in e-commerce. He emphasizes the importance of understanding internal and external factors influencing e-commerce success and the need for attractive website design strategies to draw consumers . This aligns with Amazon's approach of continuously optimizing its platform for user experience and product accessibility.

Furthermore, my view discusses the critical factors that shift consumer behavior from traditional in-store shopping to online buying, including teaching online consumer adoption strategies and leveraging social networks and media for promotion [2]. Amazon has historically excelled in these areas, from simplifying the online purchase process to utilizing customer reviews and recommendations as social proof.

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