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Demystifying Behavioral Finance: Foundational Theories to Contemporary Applications and Future Directions by Kok Loang Ooi

Demystifying Behavioral Finance: Foundational Theories to Contemporary Applications and Future Directions

by Kok Loang Ooi
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Book cover type: Hardcover
  • ISBN13: 9789819626892
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 147
  • Original Price: EUR 109.99
  • Language: English
  • Edition: N/A
  • Item Weight: 418 grams
  • BISAC Subject(s): Finance / General

Through detailed case studies, the book illustrates the practical application of behavioural finance principles in investment strategies, corporate finance, and personal finance, offering readers valuable real-world insights.

Kok Loang Ooi is a renowned expert in behavioural finance and capital markets, currently serving at the University of Malaya (UM) in the Department of Finance, Faculty of Business and Economics. He holds a Master's degree in Finance and a PhD in Behavioural Finance from Universiti Sains Malaysia (USM), and a Master's degree in Law from the International Islamic University Malaysia (IIUM). Additionally, he is a US Certified Internal Auditor (CIA) with professional experience as an auditor at KPMG. Dr. Ooi has published multiple articles in high-impact SSCI and top-tier Scopus journals and serves as a reviewer in the field of behavioural finance. With an H-index of 13 within just three years, his academic contributions are complemented by his tenure as Deputy Dean at a prestigious private university and his active involvement in research and professional organizations, making him a leading figure in the study and application of behavioural finance.

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