Department Stores and the Black Freedom Movement: Workers, Consumers, and Civil Rights from the 1930s to the 1980s

Name: Department Stores and the Black Freedom Movement: Workers, Consumers, and Civil Rights from the 1930s to the 1980s
Brand: Atlantic Books
SKU: 9781469648675
Price: 4157.0 INR
Availability: InStock

by Traci Parker

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ISBN13: 9781469648675
Binding: Paperback
Subject: N/A
Publisher: University of North Carolina Press
Publisher Imprint: University of North Carolina Press
Publication Date: April 8, 2019
Pages: 328
Original Price: USD 39.95
Language: English
Edition: N/A
Item Weight: 477 grams
BISAC Subject(s): Cultural & Ethnic Studies / American / African American & Black Studies

About The Book

In this book, Traci Parker examines the movement to racially integrate white-collar work and consumption in American department stores, and broadens our understanding of historical transformations in African American class and labor formation. Built on the goals, organization, and momentum of earlier struggles for justice, the department store movement channeled the power of store workers and consumers to promote black freedom in the mid-twentieth century. Sponsoring lunch counter sit-ins and protests in the 1950s and 1960s, and challenging discrimination in the courts in the 1970s, this movement ended in the early 1980s with the conclusion of the Sears, Roebuck, and Co. affirmative action cases and the transformation and consolidation of American department stores. In documenting the experiences of African American workers and consumers during this era, Parker highlights the department store as a key site for the inception of a modern black middle class, and demonstrates the ways that both work and consumption were battlegrounds for civil rights.

About The Author

Parker, Traci: - Traci Parker is assistant professor of Afro-American studies at University of Massachusetts, Amherst.

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