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Der Amazon FBA Guide: von der ersten Produktidee zur eigenen Marke by Klose, Nina

Der Amazon FBA Guide: von der ersten Produktidee zur eigenen Marke

by Nina Klose
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Book cover type: Paperback
  • ISBN13: 9781521706862
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 222
  • Original Price: USD 19.1
  • Language: German
  • Edition: N/A
  • Item Weight: 304 grams
  • BISAC Subject(s): E-Commerce / Online Trading

★★★ Das Handbuch für den erfolgreichen Start mit FBA ★★★

Jetzt als überarbeitete und umfassend erweiterte Neuauflage - aktuell für 2023


Die Zeiten waren nie besser, um unternehmerisch tätig zu werden! Die eigene (nebenberufliche) Selbstständigkeit im E-Commerce aufbauen und dabei von der Reichweite und Logistik eines erfahrenen Unternehmens profitieren, ohne ein eigenes Lager betreiben zu müssen: Was für viele nach blo em Wunschdenken klingt, ist heute dank Amazon und dem Verkäuferprogramm "Versand durch Amazon" - auch bekannt als "Fulfillment by Amazon" - möglich. Das FBA-Programm bietet Onlinehändlern heute die Möglichkeit, die Erfahrung, Bekanntheit und Infrastruktur von Amazon für sich zu nutzen und somit Millionen potentieller Kunden weltweit zu erreichen.

Auch als Einzelunternehmer haben Sie heute Zugang zu den grö ten globalen Handelsplätzen der Welt, die noch wenige Jahre zuvor nur den gro en Firmen offenstanden. Mit betriebswirtschaftlichem Knowhow und entsprechender Vorbereitung haben Sie nicht nur die Möglichkeit, ein Handelsunternehmen online aufzubauen, sondern können dies auch komplett ortsunabhängig betreiben. Der finanzielle und zeitliche Aufwand bleibt dabei im Vergleich zu klassischen Geschäftsmodellen überschaubar. Mithilfe von standardisierten Abläufen und Komponenten können zudem einzelne Aufgaben bis hin zu gro en Teilen des gesamten Prozesses laufend weiter optimiert und ausgelagert werden.

Der Amazon FBA Guide begleitet Sie auf dem Weg zum erfolgreichen Onlinehändler und liefert Ihnen wertvolles Hintergrundwissen und das Werkzeug für den gesamten Prozess - von der ersten Produktidee bis hin zur erfolgreichen eigenen Marke auf Amazon.

Aus dem Inhalt:

  • Kapitel 1 - Allgemeines (was und wo verkaufen?), Markenanmeldung, rechtliche Vorgaben, weitere Voraussetzungen
  • Kapitel 2 - Gewerbeanmeldung, Accounterstellung im Seller Central, Amazon-Verkaufskategorien und Besonderheiten
  • Kapitel 3 - Produktrecherche (online und offline), Anforderung an gute FBA-Produkte, wichtige Sonderbestimmungen
  • Kapitel 4 - Herstellersuche (national und global), Erstkontakt mit Händlern und Herstellern, Tipps und Tricks für die Kommunikation
  • Kapitel 5 - Verhandlung mit B2B-Partnern, Warenbestellung und -Import, Zoll, Etikettierung und Weiterversand
  • Kapitel 6 - Keywords recherchieren, professionelle Listings erstellen und Verkaufstexte schreiben, Amazon SEO und mobile Optimierung
  • Kapitel 7 - Produktlaunch, Bewertungen und Feedback bekommen, Werbeaktionen und PPC Werbeanzeigen schalten
  • Kapitel 8 - Automatisierung und Outsourcing mit smarten Tools und Services
  • Kapitel 9 - Ausblick (Was kommt nach FBA?)
  • Kapitel 10 - weiterführende Links und Ressourcen

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