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Der Digital Navigator: Ein Modell Für Die Digitale Transformation by Thomas Mohr

Der Digital Navigator: Ein Modell Für Die Digitale Transformation

by Thomas Mohr
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Book cover type: Paperback
  • ISBN13: 9783658297039
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 149
  • Original Price: EUR 32.7
  • Language: German
  • Edition: 1. Aufl. 2020
  • Item Weight: 205 grams
  • BISAC Subject(s): Management

Die Digitalisierung bietet ohne Frage gro artige Chancen und hat unendliches Innovationspotential. Gleichzeitig bereitet sie vielen Unternehmern Kopfzerbrechen. Dies liegt nach Ansicht des Autors am Fehlen anerkannter, einheitlicher und vor allem praktikabler Management Tools zur Unterst�tzung der digitalen Transformation.

Diese L�cke schlie t der Autor mit seinem "Digital Navigator"-Ansatz. Er macht deutlich, was f�r die digitale Transformation eines Unternehmens notwendig ist und wie diese erfolgreich durchgef�hrt werden kann.

Das Buch ist in zwei Teile gegliedert: Der erste Teil dient dem Aufbau eines generellen Verst�ndnisses zur Problematik und zeigt, wie ein Modell hier unterst�tzen kann. Im zweiten Teil geht es um die praktische Anwendung des Digital Navigators. So dient dieser als Rahmen f�r die Erarbeitung von Digitalisierungsstrategien und als "Kompass" auf dem Weg der digitalen Transformation. In einem konkreten Vorgehensmodell wirdschlie lich skizziert, wie der Digital Navigator in der Praxis verwendet werden kann. Dieser praktische Leitfaden f�r die Umsetzung will den Leser an die Hand nehmen und aufzeigen, was im Einzelnen zu tun ist.


Prof. Dr. Thomas Mohr ist Experte für die Entwicklung und vor allem Umsetzung von Strategien für die Digitale Transformation. Er ist als selbstständiger Berater, Speaker und Autor sowie in verschiedenen Start-ups unternehmerisch tätig. 2018 wurde er zum Professor für Digitalisierung und Strategisches Management an der Hochschule für angewandtes Management berufen.

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