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Der effektive Einsatz von Werbepsychologie im Möbeleinzelhandel by Marno, Alena

Der effektive Einsatz von Werbepsychologie im Möbeleinzelhandel

by Alena Marno
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Book cover type: Paperback
  • ISBN13: 9783346604057
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 40
  • Original Price: GBP 20.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 64 grams
  • BISAC Subject(s): Media Studies

Studienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 2.0, Internationale Hochschule für Wirtschaft, Technik und Kultur gGmbH, Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist es, herauszufinden, wie der effektive Einsatz von Ma nahmen der Werbepsychologie aussieht, ob und wie effektiv die Werbepsychologischen Erkenntnisse gegenwärtig in den Werbema nahmen der Möbelbranche eingesetzt werden. Dazu müssen folgende Leitfragen beantwortet werden: Was sind psychologischen Erkenntnisse in der Werbung und wie sie im Einzelhandel benutzt werden? Was versteht man unter dem effektiven Einsatz der Erkenntnisse im Möbeleinzelhandel? Als erstes werden die Theoretischen Grundlagen erläutert. Es werden die Begriffe Werbung, Werbepsychologie und psychologischen Erkenntnisse in der Werbung definiert. Der inhaltliche Schwerpunkt der Arbeit ist die Analyse der Werbema nahmen am Beispiel eines Unternehmen. Die Prüfung auf Effektivität wird mit Hilfe vom Phasenbasiertem Kriterienkatalog durchgeführt. Anschlie end wird die Empfehlung für ein Unternehmen in Bezug auf die Änderung der Gestaltung von Werbema nahmen gegeben.

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