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Der Hörbuchmarkt in Deutschland by Hennig, Ute

Der Hörbuchmarkt in Deutschland

by Ute Hennig
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Book cover type: Paperback
  • ISBN13: 9783838644486
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 112
  • Original Price: GBP 69.9
  • Language: German
  • Edition: N/A
  • Item Weight: 155 grams
  • BISAC Subject(s): German

Inhaltsangabe: Einleitung: Der deutschsprachigen Presse dient das Hörbuch als neues Zeitgeistprodukt, das nach langer Durststrecke zum Höhenflug ansetzt. Kann man aber von einem Boom sprechen, wenn in einem Zeitraum von drei Tagen statt einem Exemplar plötzlich zwei verkauft werden? Handelt es sich um eine geschickte Werbema nahme oder ein tatsächlich relevantes Wachstum? Warum trauen sich nicht mehr Buchverlage und Händler an das verhei ungsvolle Medium heran? Ich möchte darstellen, wie die Situation des Hörbuchmarktes wirklich aussieht, warum Worttonträger plötzlich eine verstärkte Beachtung finden und was für Ma nahmen zur weiteren Expansion ergriffen werden und werden müssten. Au er zahlreichen Pressemeldungen unterschiedlicher Qualität und Länge existiert so gut wie keine Sekundärliteratur zum Thema. Um zuverlässige Daten und Definitionen der direkt am Herstellungsprozess beteiligten Verlage zu erhalten, habe ich Interviews mit Fachleuten geführt und an 49 deutschsprachige Hörbuchproduzenten einen Fragebogen verschickt, dessen Auswertung mir konkrete Informationen über die jeweilige Verlagsgeschichte, die Einführung des Produktes auf dem Markt, Werbestrategien, Produktion, Wechselwirkungen mit dem gedruckten Buch sowie über Vertriebswege beschaffen sollte. Die Ergebnisse sind trotz eines sehr hohen Rücklaufes von 63 Prozent keineswegs repräsentativ. Sie zeigen dennoch Tendenzen, Meinungen und Stimmungen, die das in der Öffentlichkeit nicht einheitlich gezeichnete Bild bestätigen und ergänzen. Bei dieser Untersuchung steht die verlegerische Sicht im Vordergrund, da es aus zeitlichen und finanziellen Gründen nicht möglich war, ebenfalls Buchhändler und Endverbraucher zu befragen. Eine Klärung des Begriffes Hörbuch und eine Bestandsaufnahme der aktuellen Marktsituation verdeutlichen die verschiedenen Auffassungen der Entwicklung und führen direkt in die Fragestellung ein. Die der Auswertung der Fragebögen und darauf folgenden Interviews entnommenen Informationen

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