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Der Neue Mobile-Commerce: Erfolgsfaktoren Und Best Practices by Gerrit Heinemann

Der Neue Mobile-Commerce: Erfolgsfaktoren Und Best Practices

by Gerrit Heinemann
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Book cover type: Paperback
  • ISBN13: 9783834931719
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 229
  • Original Price: EUR 46.72
  • Language: German
  • Edition: 2012
  • Item Weight: 409 grams
  • BISAC Subject(s): Management

Mobile Commerce wird als Online-Kanal der Zukunft dargestellt, der insbesondere durch die rasante Verbreitung von Smartphones und Tablet-Computern getrieben wird und dem auch f�r die n�chsten Jahre st�rmische Wachstumsraten in Aussicht gestellt werden. Gerrit Heinemann kl�rt, was die Besonderheiten am modernen M-Commerce sind und wie es sich von den anderen Handelsformen unterscheidet. Dieses legt den Grundstein f�r die Herausarbeitung spezifischer Erfolgsfaktoren des M-Commerce. Anhand von anerkannten Best Practices wird belegt, wie sich erfolgreicher Mobile-Online-Handel darstellt und was die "lessons- learned" der letzten Jahre sind.

Prof. Dr. Gerrit Heinemann ist Professor für Betriebswirtschaftslehre, Management und Handel an der Hochschule Niederrhein, Mönchengladbach und leitet dort das eWeb-Research-Center.

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