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Der Online-Lieferservice für Lebensmittel: Ein neuer Weg für Handel und Verbraucher by Rücker, Bärbel

Der Online-Lieferservice für Lebensmittel: Ein neuer Weg für Handel und Verbraucher

by Bärbel Rücker
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Book cover type: Paperback
  • ISBN13: 9783838629735
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 104
  • Original Price: GBP 66.5
  • Language: German
  • Edition: N/A
  • Item Weight: 146 grams
  • BISAC Subject(s): General

Inhaltsangabe: Einleitung: Die Möglichkeiten, Lebensmittel per Internet zu bestellen, werden laufend erweitert. Neue Anbieter kommen auf den Markt, bestehende Angebote werden auf weitere Städte ausgedehnt. Interessante Fragestellungen ergeben sich aus der Besonderheit, dass das Zusammentreffen von Angebot und Nachfrage im virtuellen Raum des Internet stattfindet. Nicht nur die räumliche Veränderung für den Einkauf (Gang ins Geschäft) sondern auch das Warten an der Kasse oder die Parktplatzsuche entfallen. Es entsteht eine andere Art des Einkaufens. Was für Hemmschwellen müssen überwunden werden und welche Probleme treten aus Sicht der Anbieter und Nutzer auf. Gang der Untersuchung: Ganz bewusst konzentriert sich diese Arbeit auf den E-Commerce im Lebensmittelbereich und dort speziell auf Anbieter des Online-Lieferservice für Lebensmittel im Business-to-Consumer-Bereich. Zunächst wird eine kurze Einführung in die Grundbegriffe des Internet und des E-Commerce gegeben und ergänzt durch besondere Beachtung des Lebensmittelhandels. Um die Möglichkeiten bewerten zu können, die der E-Commerce speziell dem Lebensmittelhandel bietet, werden seine Besonderheiten aufgezeigt, seine Stärken und Schwächen gegeneinander abgewogen. Darauf aufbauend werden Beispiele (Lebensmittel-Online-Shops von EDEKA, Karstadt my-world, Onkel Emma und ShoppingBox) bereits laufender Projekte dargestellt. Auf mögliche Zielgruppen und die Besonderheiten, die ein Online-Shopping-Angebot den Unternehmen bietet, wird im Anschluss eingegangen. Das ermöglicht eine Bewertung, in wieweit es für bestimmte Gruppen von Verbrauchern sinnvoll ist, diesen Service in Anspruch zu nehmen. Dazu werden die Vertriebswege für Lebensmittel und die fünf Phasen des Lebensmitteleinkaufs dargestellt. Um die Auswirkungen, die der Online-Lieferservice für Lebensmittel auf den Lebensmitteleinkauf hat, genauer untersuchen zu können, werden einige Einflussfaktoren auf den Einkaufsprozess behandelt und aktuelle Konsumtrends, w

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