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Der [un]abhängige Journalismus: Status zur Intersystemsbeziehung Journalismus --PR by Baumgartlinger, Harald

Der [un]abhängige Journalismus: Status zur Intersystemsbeziehung Journalismus --PR

by Harald Baumgartlinger , Matthias Hirsch
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Book cover type: Paperback
  • ISBN13: 9783640965168
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 54
  • Original Price: USD 39.5
  • Language: German
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Journalism

Studienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 1,0, Universität Wien (Publizistik und Kommunikationswissenschaft), Veranstaltung: Forschungsseminar, Sprache: Deutsch, Abstract: Der Journalismus ist seit den 80er Jahren des vergangenen Jahrhunderts einem starken Wandel unterworfen. Auf Grund des technologischen Fortschritts ist es zu einer Ausweitung des Tätigkeitsbereichs und einer Aufweichung der Grenzen des Berufsfeldes gekommen, wodurch "der Journalismus möglicher Weise immer mehr seine professionelle Identität (... )verliert" (Zit. nach Fischer Lexikon Publizistik und Massenkommunikation 2004, S. 92). Vor allem der Online-Journalismus kann als ein zentraler Faktor des Wandels innerhalb der medialen Kommunikation betrachtet werden (Vgl. Quant 2004, S. 161). Aufgrund dieser Entwicklungen ist es zu erwarten, dass es zu einer Konvergenz in der Telekommunikations- und Medienbranche kommt und sich ein hochgradig wettbewerbsorientiertes, global agierendes Mediensystem herausbildet(Vgl. Burkart 2002, S. 60ff). Im Rahmen dieser Arbeit sollen die Veränderungen für die betroffenen Akteure des Mediensystems am Beispiel von JournalistInnen österreichischer Medien und PR-Fachleuten unter besonderer Berücksichtigung der Intersystemsbeziehungen Journalismus - PR untersucht werden.

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