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Der Zukunftsfähige Handel: Neue Online Und Offline Konzepte Sowie Digitale Und Ki-Basierte Lösungen by Marc Knoppe

Der Zukunftsfähige Handel: Neue Online Und Offline Konzepte Sowie Digitale Und Ki-Basierte Lösungen

by Marc Knoppe , Stefan Rock , Martin Wild
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Book cover type: Paperback
  • ISBN13: 9783658362171
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 479
  • Original Price: EUR 46.72
  • Language: German
  • Edition: 1. Aufl. 2022
  • Item Weight: 776 grams
  • BISAC Subject(s): Electronic Commerce

Dieses Buch gibt einen Einblick in die vielf�ltigen M�glichkeiten, die die Zukunft des Handels bestimmen werden. Die Pandemie hat uns vor Augen gef�hrt, dass - auf der einen Seite - die station�ren H�ndler ihr Gesch�ftsmodell �berpr�fen und unverz�glich die Trends der Digitalisierung und Nachhaltigkeit integrieren m�ssen und - auf der anderen Seite - die Pure-Online-H�ndler zunehmend die N�he zum Kunden suchen m�ssen. Beide Bewegungen werden zu neuen Gesch�ftsmodellen und Handelsformaten f�hren, die aus digitalen und station�ren Elementen bestehen werden.Erfahrene Experten aus dem Handels- und Konsumumfeld geben dem Leser Denkanst� e, wie er sein Unternehmen zukunftsf�hig gestalten kann. Neben anschaulichen Beispielen, pragmatischen Ideen und strategischen Anregungen werden auch Risiken und Chancen beleuchtet.F�hrungskr�fte und Praktiker erhalten wertvolle Hinweise f�r die Neupositionierung des bestehenden Gesch�ftsmodells und die sinnvolle Kombination digitaler und station�rer Elemente. Der InhaltSmart Stores und Retail as a Service - Virtual- und Augmented-Reality-Technologien - Neue Formen des Bezahlens - Produktinformationen als innovativer Rohstoff der Digitalisierung - Direct to Consumer: Gefahren und Potentiale f�r Handel, Hersteller und Startups - Erfolgsfaktor Reparatur und Reparaturlogistik - Innovationen im Handel nutzen und sch�tzen - Spezielle Verkaufstage: Black Friday & Co. - Herausforderung E-Food - Omnichannel-Logistik im Konsumg�terhandel - Taschengeld und Taschengeldgesch�fte im digitalisierten Handel - Kooperative Positionierungsm�glichkeiten f�r den Gro - und Fachhandel der Zukunft - Onlinehandel, Urbane Logistik und Nachhaltigkeit - K�nstliche Intelligenz als Technologiesprung bei der Warenversorgung - Retourenmanagement: Quelle zur Steigerung der Kundenzufriedenheit - Informations-Tsunami im digitalisierten Handel - Embargos und Sanktionen: ein Minenfeld f�r den Digitalen Handel

Prof. Dr. Marc Knoppe lehrt International Retail Management und Strategic Marketing & Innovation Management an der Technischen Hochschule Ingolstadt.

Prof. Dr. Stefan Rock lehrt Retail Management und Retail Logistics an der Technischen Hochschule Ingolstadt.

Martin Wild ist CEO und CO-Founder bei Organic Garden AG.

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