Name: Design Literacy: Understanding Graphic Design
Brand: Allworth
SKU: 9781621534044
Price: 1597.0 INR
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Design Literacy: Understanding Graphic Design

by Steven Heller

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ISBN13: 9781621534044
Binding: Paperback
Subject: N/A
Publisher: Allworth
Publisher Imprint: Allworth
Publication Date: May 6, 2014
Pages: 304
Original Price: USD 22.5
Language: English
Edition: N/A
Item Weight: 704 grams
BISAC Subject(s): Essays, History & Criticism, and Graphic Arts / Advertising

About The Book

Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the present--from the ubiquitous (the swastika, antiwar posters) to the whimsical (MAD magazine parodies). The essays are organized into eight thematic categories--persuasion, mass media, language, identity, information, iconography, style, and commerce.

This revised edition also highlights recent trends in graphic design such as aesthetic changes in typography in the digital age and the nexus between graphic design and wired culture. This is an eclectic look at how, why, and if graphic design influences our ever-evolving, diverse world.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

About The Author

Heller, Steven: - Steven Heller is the co-chair of the School of Visual Arts MFA Design / Designer as Author + Entrepreneur Program. He is the author, coauthor, and editor of over 170 books on design, social satire, and visual culture. He is the recipient of the 2011 Smithsonian National Design Award for "Design Mind." He lives in New York City.

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