Design Thinking Methodology Book

Name: Design Thinking Methodology Book
Brand: Emrah Yayici
SKU: 9786058603752
Price: 897.0 INR
Availability: InStock

by Emrah Yayici

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ISBN13: 9786058603752
Binding: Paperback
Subject: N/A
Publisher: Emrah Yayici
Publisher Imprint: Emrah Yayici
Publication Date: December 14, 2016
Pages: 118
Original Price: USD 9.95
Language: English
Edition: N/A
Item Weight: 200 grams
BISAC Subject(s): Consulting

About The Book

This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative

products;
technologies;
services;
business models;
marketing ideas;
processes;
spaces; and
solutions for diverse business, social, and everyday challenges.

It includes easily applicable design thinking techniques, such as

HMW questions,
personas,
mind mapping,
empathy mapping,
affinity diagram,
value-proposition canvas,
storyboard,
cause-and-effect diagram,
brainstorming,
brain dumps,
reverse brainstorming,
benchmarking,
journey map, and
prototyping.

A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including

project managers and IT specialists,
innovation teams,
marketing professionals and brand managers,
product managers,
designers,
consultants,
strategic planning experts,
C-level executives, and architects.

The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as

creativity,
thinking out of the box,
empathy,
visual thinking,
observation,
asking the right questions, and
pattern recognition.

It also describes how to apply design thinking and lean and agile methodologies together.

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