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Designing Dreams: Essays on the Inside Story of Gm, Harley Earl and America's Golden Automotive Age by Dick Ruzzin

Designing Dreams: Essays on the Inside Story of Gm, Harley Earl and America's Golden Automotive Age

by Dick Ruzzin
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Book cover type: Hardcover
  • ISBN13: 9781836440017
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: David & Charles
  • Publisher Imprint: David & Charles
  • Publication Date:
  • Pages: 176
  • Original Price: GBP 24.99
  • Language: English
  • Edition: N/A
  • Item Weight: 860 grams
  • BISAC Subject(s): Automotive / General

The inside story of the General Motors' radical Styling Studio set up and regime created by Harley Earl. How the Oldsmobile Toronado, America's radical front wheel drive personal luxury car was designed and developed, told by a member of the design team.

With the Toronado design story will be a description of the program that included two other cars that were developed as part of the GM E-Car Program, the 1966 Buick Riviera and the 1967 Cadillac Eldorado . The program was complex and challenging and at risk was a great deal of investment by General Motors. The challenge for William L. Mitchell, the Vice President of Styling, was that each, all three, would have to be star quality. They did, as history has shown.

Born in Detroit, Dick Ruzzin is a retired automobile executive from General Motors Design Staff. During his career he participated in more than 140 car design projects as a Creative Designer, Assistant Chief Designer, Chief Designer and then as Director of Design for G.M. Europe in Germany and as Director of Design for Chevrolet Cars in the United States. He is now a designer, writer, book author and design mentor in retirement.

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