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Designing for Excellence: Sales Enablement in the AI Native World by Laura Fu

Designing for Excellence: Sales Enablement in the AI Native World

by Laura Fu
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Book cover type: Paperback
  • ISBN13: 9798891389083
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Amplify Publishing
  • Publisher Imprint: Amplify Publishing
  • Publication Date:
  • Pages: 200
  • Original Price: USD 16.0
  • Language: English
  • Edition: N/A
  • Item Weight: 182 grams
  • BISAC Subject(s): Artificial Intelligence / General

Sales enablement is being rewritten. And this time, it's moving at the speed of AI.


In Designing for Excellence, Laura Fu offers a timely, practical blueprint for leaders navigating the new frontier of sales readiness, performance, and growth. As enterprise technology evolves faster than ever, so do the expectations on revenue teams--and the enablement systems that support them. This isn't about layering AI on top of old playbooks. Rather, it's about rethinking how sales teams learn, adapt, and perform in real time. Blending years of operational experience with emerging AI native principles, Fu delivers actionable frameworks to help sales leaders build enablement programs that drive clarity, confidence, and results. For anyone responsible for growing a modern revenue team--or shaping the next generation of go-to-market technology--this book shows what good looks like, and how to get there.

Fu, Laura: -

Laura Fu has spent her career building revenue teams and designing sales systems that deliver results. With nearly two decades of experience across startups and global SaaS companies, she's led go-to-market transformations that drive clarity, speed, and sustainable growth. Today, she leads Revenue Strategy and Operations at DevRev, where she explores how AI is reshaping how sales teams learn, operate, and perform. She's also the host of The State of the AI Union, a podcast featuring candid conversations with operators, founders, and product leaders shaping the future of go-to-market execution. Based in Palo Alto, Laura blends global experience with a builder's mindset--balancing leadership, learning, and family life as a proud mom of four. Designing for Excellence is her first book.

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