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Designing the Brand Identity in Retail Spaces by Martin M. Pegler

Designing the Brand Identity in Retail Spaces

by Martin M. Pegler
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Book cover type: Paperback
  • ISBN13: 9781628923919
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Fairchild Books
  • Publisher Imprint: Fairchild Books
  • Publication Date:
  • Pages: 304
  • Original Price: GBP 74.99
  • Language: English
  • Edition: N/A
  • Item Weight: 794 grams
  • BISAC Subject(s): Interior Design / General, Graphic Arts / Branding & Logo Design, and Buildings / Public, Commercial & Industrial

Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge.

With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.

Pegler, Martin M.: - Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.

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