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Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Guidelines

by Jeff Johnson
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Current price ₹5,051.00
Original price ₹5,439.00
Original price ₹5,439.00
Original price ₹5,439.00
(-7%)
₹5,051.00
Current price ₹5,051.00

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Book cover type: Paperback
  • ISBN13: 9780128182024
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Morgan Kaufmann Publishers
  • Publisher Imprint: Morgan Kaufmann Publishers
  • Publication Date:
  • Pages: 304
  • Original Price: GBP 42.99
  • Language: English
  • Edition: N/A
  • Item Weight: 630 grams
  • BISAC Subject(s): User Interfaces, Human-Computer Interaction (HCI), and Internet / General

User interface (UI) design rules and guidelines, developed by early HCI gurus and recognized throughout the field, were based on cognitive psychology (study of mental processes such as problem solving, memory, and language), and early practitioners were well informed of its tenets. But today practitioners with backgrounds in cognitive psychology are a minority, as user interface designers and developers enter the field from a wide array of disciplines. HCI practitioners today have enough experience in UI design that they have been exposed to UI design rules, but it is essential that they understand the psychological basis behind the rules in order to effectively apply them. In Designing with the Mind in Mind, best-selling author Jeff Johnson provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow.

Johnson, Jeff: - Jeff Johnson is an Assistant Professor of Computer Science at the University of San Francisco. He is also a principal at Wiser Usability, a consultancy focused on elder usability. After earning B.A. and Ph.D. degrees from Yale and Stanford, he worked as a UI designer, implementer, manager, usability tester, and researcher at Cromemco, Xerox, US West, Hewlett-Packard, and Sun. He has taught at Stanford, Mills, and the University of Canterbury. He is a member of the ACM SIGCHI Academy and a recipient of SIGCHI's Lifetime Achievement in Practice Award. He has authored articles on a variety of topics in HCI, as well as the books GUI Bloopers (1st and 2nd eds.), Web Bloopers, Designing with the Mind in Mind (1st and 2nd eds.), Conceptual Models: Core to Good Design (with Austin Henderson), and Designing User Interfaces for an Aging Population (with Kate Finn).

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