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Determinanten Des Kaufverhaltens Der Verbraucher by Alemu, Tezera

Determinanten Des Kaufverhaltens Der Verbraucher

by Tezera Alemu , Lemi Waktola
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Book cover type: Paperback
  • ISBN13: 9786205632468
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 37.0
  • Language: German
  • Edition: N/A
  • Item Weight: 91 grams
  • BISAC Subject(s): Management

Durch die Konzentration auf die Studenten des Ambo University Woliso Campus in Woliso und die Verwendung der wichtigsten Einflussfaktoren aus früheren Untersuchungen und anderer Literatur konnte die aktuelle Studie die Faktoren ermitteln, die das Kaufverhalten der Verbraucher bei Bekleidung beeinflussen. Für die Studie wurden deskriptive, bivariate Korrelations- und multiple lineare Regressionsanalysen verwendet. Die Umfrage ergab, dass mit einem Gesamtmittelwert von 4,15 die Mehrheit der Befragten tendenziell zustimmt, dass die Faktoren, die das Kaufverhalten der Verbraucher bei Kleidung beeinflussen, untersucht werden. Von den fünf Elementen haben die psychologischen einen Mittelwert von 4,43, wobei die sozialen und wirtschaftlichen Einflüsse an zweiter bzw. dritter Stelle stehen. Die kulturelle Komponente, die im Vergleich zu den anderen Aspekten den niedrigsten Mittelwert von 3,39 aufwies, hatte den geringsten Einfluss auf die Kaufentscheidungen der Verbraucher. Die Analyse der Studie zeigt, dass die Kunden bei den Kaufebenen mit einem Gesamtmittelwert von 4,15 zustimmen und stark zustimmen.

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