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Determinanti del Comportamento d'Acquisto Dei Consumatori by Alemu, Tezera

Determinanti del Comportamento d'Acquisto Dei Consumatori

by Tezera Alemu , Lemi Waktola
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Book cover type: Paperback
  • ISBN13: 9786205632949
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 37.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Management

Concentrandosi sugli studenti dell'Ambo University Woliso Campus di Woliso e utilizzando gli elementi chiave di influenza tratti da ricerche precedenti e da altra letteratura, il presente studio è stato in grado di identificare i fattori che influenzano il comportamento di acquisto dei consumatori di abbigliamento. Nello studio sono state utilizzate analisi descrittive, di correlazione bivariata e di regressione lineare multipla. Dall'indagine è emerso che, con un punteggio medio complessivo di 4,15, la maggioranza degli intervistati tende a concordare con i fattori che influenzano il comportamento di acquisto dei consumatori di abbigliamento in esame. Tra i cinque elementi, quello psicologico ha ottenuto un punteggio medio di 4,43, mentre le influenze sociali ed economiche sono arrivate rispettivamente al secondo e al terzo posto. La componente culturale, che ha ottenuto il punteggio medio più basso di 3,39 rispetto agli altri aspetti, ha avuto il minore impatto sulle decisioni di acquisto dei consumatori. L'analisi dello studio mostra che i livelli di acquisto hanno una media complessiva di 4,15 tra i clienti d'accordo e fortemente d'accordo.

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