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Developing Churn Models Using Data Mining Techniques and Social Network Analysis

by Goran Klepac , Robert Kopal , Leo Mrsic
Save 17% Save 17%
Current price ₹18,799.00
Original price ₹22,559.00
Original price ₹22,559.00
Original price ₹22,559.00
(-17%)
₹18,799.00
Current price ₹18,799.00

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Book cover type: Hardcover
  • ISBN13: 9781466662889
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Information Science Reference
  • Publisher Imprint: Information Science Reference
  • Publication Date:
  • Pages: 308
  • Original Price: GBP 148.0
  • Language: English
  • Edition: N/A
  • Item Weight: 785 grams
  • BISAC Subject(s): Data Science / Data Analytics

Churn prediction, recognition, and mitigation have become essential topics in various industries. As a means for forecasting and managing risk, further research in this field can greatly assist companies in making informed decisions based on future possible scenarios. Developing Churn Models Using Data Mining Techniques and Social Network Analysis provides an in-depth analysis of attrition modeling relevant to business planning and management. Through its insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytics tools, this publication is especially relevant to managers, data specialists, business analysts, academicians, and upper-level students.

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