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Devil's Advocate, The by Caspian Woods

Devil's Advocate, The

by Caspian Woods
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Book cover type: Paperback
  • ISBN13: 9780273779490
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Pearson Education Limited
  • Publication Date:
  • Pages: 248
  • Original Price: GBP 12.99
  • Language: English
  • Edition: N/A
  • Item Weight: 272 grams
  • BISAC Subject(s): General

These are the rules of business that demand to be broken, the ones where the perceived wisdom may no longer be the right way, and a new direction is a more reliable route to success. 100 popular business conventions are profiled, challenged and proven false before a fresh and approach given.

Caspian Woods is a successful entrepreneur and author. His business works with the world's leading financial institutions like HSBC, Santander, Lloyds and RBS, creating imaginative and successful cross-media content for magazines, ezines, apps and websites. He has also worked as a columnist and is a regular in the speaker circuit.

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