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Dialogismo e genere discorsivo by Juliana Ap Pedretti Furlan, Marina Célia Mendonça

Dialogismo e genere discorsivo

by Juliana Ap Pedretti Furlan , Marina Célia Mendonça
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Book cover type: Paperback
  • ISBN13: 9786209416798
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 100
  • Original Price: GBP 43.41
  • Language: Italian
  • Edition: N/A
  • Item Weight: 146 grams
  • BISAC Subject(s): Linguistics / General

Questo lavoro ha lo scopo di analizzare gli annunci pubblicitari stampati e audiovisivi della campagna Bombril al fine di verificare come viene costruita l'identit� della campagna. Partendo dall'ipotesi che il dialogo di questa campagna con il destinatario, con il contesto storico-sociale in cui sono prodotti i pezzi e con le voci sociali che danno materialit� discorsiva a questo contesto costituiscono l'identit� di questa campagna pubblicitaria, verifichiamo come si svolge questo dialogo. Utilizziamo come base teorica gli studi bakhtiniani sul discorso, che eleggono il dialogismo come elemento chiave dell'analisi discorsiva. Per procedere a queste analisi, sono state mobilitate, tra le altre considerazioni del Circolo di Bakhtin, quelle relative al genere del discorso, al cronotopo, alla carnevalizzazione e alla produzione di senso in un contesto ideologico preciso. Nella nostra analisi � stato mobilitato anche il concetto di ethos discorsivo proposto da Maingueneau.

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