Die Auswirkungen Der Lagerdispositionen Des Handels Und Der Industrie Auf Den Auftragseingang Vorgelagerter Stufen -- Dargestellt Am Beispiel Der Text
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1. Problemstellung Auf eine Veränderung der Nachfrage der Konsumenten mu der Einzelhändler notwendigerweise über kurz oder lang mit entsprechenden Anpassungen seiner Einkaufstätigkeit reagieren. Der Absatz der Lieferanten des Einzelhandels wird damit ebenfalls von einer Änderung der Endnachfrage beeinflu t; sie wirkt sich demnach in mehr oder weniger starkem Ma e auf jede der vorgelagerten Handels- und Produktionsstufen aus. Man könnte nun annehmen, da sich die Schwankungen im Absatz an die Konsu- menten in gleicher Intensität über sämtliche vorgelagerten Stufen fortpflanzen, so da beispielsweise ein Steigen der Endnachfrage um 15% eine entsprechende Zu- nahme der Einkäufe des Einzelhandels herbeiführt, woraufhin beim Fabrikations- betrieb die Fertigungsaufträge um ebenfalls 15% anwachsen, was wiederum eine Erhöhung des Werkstoffeinkaufs um den gleichen Prozentsatz zur Folge hätte usw. Dieser Sachverhalt gilt jedoch in der Realität meist nicht. So lä t sich z. B. in der Textilwirtschaft beobachten, da im Produktionssektor die Nachfrage- und Produktionsschwankungen sehr viel stärker sind als die sie verursachenden Änderungen der Absatzentwicklung des Einzelhandels. Das geht deutlich aus den graphischen Darstellungen Nr. 1 hervor, wo der Umsatzentwicklung des Einzel- l handels in den Jahren 1956-1960 die Auftragseingänge und Umsätze der Kon- 2 fektions- und Textilindustrie gegenübergestellt werden - Die Ursachen für diese von Stufe zu Stufe sich verschärfenden Nachfrageschwan- kungen könnten bei den Lagerdispositionen der Unternehmer zu suchen sein.
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