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Die Auswirkungen von Kriegen auf internationale Marketing-Strategien by Tamer Radwan

Die Auswirkungen von Kriegen auf internationale Marketing-Strategien

by Tamer Radwan
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Book cover type: Paperback
  • ISBN13: 9786206723578
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 100
  • Original Price: GBP 52.98
  • Language: German
  • Edition: N/A
  • Item Weight: 146 grams
  • BISAC Subject(s): Production & Operations Management

The Impact of Wars on International Marketing Strategies untersucht, wie Kriege und bewaffnete Konflikte die internationalen M�rkte und die Marketingentscheidungen von Unternehmen grundlegend umgestalten. Das Buch analysiert die Auswirkungen von Konflikten auf das Verbraucherverhalten, die Preisgestaltung, die Vertriebssysteme und die Werbestrategien und zeigt, wie traditionelle wachstumsorientierte Marketingmodelle bei anhaltender Instabilit�t unzureichend werden.Mithilfe einer deskriptiven und analytischen Methodik, die durch empirische Daten gest�tzt wird, zeigt das Buch, wie Kriege globale Lieferketten unterbrechen, die Preisvolatilit�t erh�hen, das Markenvertrauen schw�chen und die Verlagerung auf digitales Marketing und strategische Flexibilit�t beschleunigen. Es wird argumentiert, dass internationales Marketing in Konfliktsituationen von effizienzorientierter Expansion zu Resilienz, ethischer Entscheidungsfindung und adaptiver Strategie �bergehen muss.Das Buch richtet sich an Akademiker, politische Entscheidungstr�ger, Marketingfachleute und Entscheidungstr�ger, die einen strukturierten und praktischen Rahmen f�r das Verst�ndnis und die Verwaltung des internationalen Marketings unter den Bedingungen von Krieg, geopolitischen Risiken und anhaltenden Krisen suchen.

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