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Die Bedeutung des Geschäftsplans für die Finanzierung von Unternehmensgründungen by Wolfram, Guido

Die Bedeutung des Geschäftsplans für die Finanzierung von Unternehmensgründungen

by Guido Wolfram
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Book cover type: Paperback
  • ISBN13: 9783838618555
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 104
  • Original Price: GBP 66.5
  • Language: German
  • Edition: N/A
  • Item Weight: 146 grams
  • BISAC Subject(s): Management

Inhaltsangabe: Einleitung: Die vorliegende Arbeit befa t sich mit dem Thema der Unternehmungsgründung und folgt dabei der Fragestellung, inwieweit betriebswirtschaftliche Vorausplanungen notwendig sind, um marktfähige und wirtschaftlich tragfähige Produktideen zu verwirklichen. Dabei steht insbesondere der Aspekt der Finanzierung von Existenzgründungen im Vordergrund der Betrachtung, wobei die Ermittlung des notwendigen Kapitalbedarfs und die daraus folgenden Kapitalbeschaffungsmöglichkeiten als zentrale Elemente anzusehen sind. Die Basis solcher essentiellen Überlegungen bildet demnach ein in sich konsistentes Unternehmungskonzept, dessen Realisierung eine Zielfunktion beinhaltet, die abhängig ist von fachgebietsübergreifenden betriebswirtschaftlichen Zusammenhängen. Demzufolge handelt es sich bei der Errichtung einer neuen Unternehmung nicht ausschlie lich um rechtliche und wirtschaftliche Teilbereiche, sondern vielmehr um ein kompliziertes zusammenhängendes Gebilde planungsintensiver Entscheidungen. Ungeregelt bleibt demnach die Frage, inwiefern ein solches Entscheidungsbündel koordiniert und hinsichtlich eines zeitlichen Horizontes instrumentalisiert werden kann. In der betriebswirtschaftlichen Forschung und der entrepreneurship-orientierten Literatur hat sich demzufolge der Begriff des Geschäftsplans bzw. im angelsächsischen Raum des Business Plans herauskristallisiert. Hierbei handelt es sich um ein Instrument der betriebswirtschaftlichen Planung, dessen Aufgabe darin besteht, sämtliche Gründungsformalitäten und kalkulatorischen Planungsrechnungen innerhalb eines schriftlichen Konzeptes auszuarbeiten, um hinsichtlich einer zu betrachtenden Gründungsidee gegenüber potentiellen Kapitalgebern eine projektbezogene Argumentationswirkung erzielen zu können. Gang der Untersuchung: Im Rahmen dieser Arbeit soll im zweiten Kapitel aufgezeigt werden, welche Finanzierungsalternativen hinsichtlich einer Unternehmungsgründung bestehen. Dabei steht zunächst die Finanzier

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