Die Berechnung Der Marktnachfrage: Amtliche Statistik Im Dienste Der Nachfrageanalyse
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Von Unternehmen, Regierung und Verwaltung werden ständig Anhaltspunkte für den Umfang von Märkten für Waren und Dienstleistungen benötigt. Keine unterneh- merisme, wirtsmafts- oder sozialpolitisme Entsmeidung ist möglim, ohne da nach besten Kräften versumt würde zu ermitteln, wie gro das Namfragevolumen ist. Meist genügt es nicht, nur die effektive Namfrage zu kennen; es ist häufig viel wimtiger, auch die potentielle Namfrage zu smätzen. Die Nachfrageanalyse hat daher mehr oder weniger aum prognostisme Bedeutung, weil stets Entsmeidungen für die Zukunft getroffen werden müssen. Die Aufgabe der Statistik ist es, diese Entsmeidungen zu erleimtern. Was die Statistik dabei zu leisten vermag, legen die Autoren dieser Arbeit, Dr. rer. pol. Alfred Jacobs, Honorarprofessor an der Tedtnismen Homsmule Hannover, und Dr. rer. pol. Margret Jacobs, in anschaulicher Weise dar. Sie zeigen auf, inwieweit die von den Ämtern und von Organisationen getragene Statistik für eine Entsmeidungs- findung Unterlagen bietet. Voraussetzung für eine rimtige Auswertung dieser Unterlagen ist jedoch die Kennt- nis der methodologismen und samlimen Grundlagen der einzelnen Statistiken und damit ihrer Aussagekraft. Gerade in dieser Hinsimt werden die Grenzen vielfam über- smritten, wodurm die Statistik als solme in völlig unverdienten Mi kredit gebramt wird. Diesem Tatbestand tragen die Autoren dadurm Rechnung, da sie diese weit- reimend unbekannten Grundlagen der einzelnen Statistiken in jeweils erforderlimer Tiefe beleumten.
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